Resources – Consumer Science
Sensory and Consumer Testing Training Videos
The InnoFoodAfrica project is a collaborative effort aimed at promoting innovation in the food and beverage industry in four African countries and beyond. One of the key goals of the project is to provide African enterprises and other stakeholders with an online training toolbox on the application of food-related sensory and consumer methods.
Sensory evaluation is a technique used to assess the quality of food and beverage products through the use of human senses such as taste, smell, sight, touch, and hearing. This method is critical in food and beverage product development, as it helps to ensure that products are appealing, palatable, and meet consumer preferences.
Consumer research, on the other hand, is focused on understanding consumer behavior, preferences, and attitudes towards food and beverage products. This involves conducting market research studies to gain insight into consumer trends, buying habits, and product preferences. Consumer research also helps businesses to identify gaps in the market and develop products that meet the needs of their target consumers.
The online training toolbox provided by the InnoFoodAfrica project will offer a comprehensive guide to African enterprises and other stakeholders on the application of sensory and consumer methods in the food and beverage industry. This will include information on how to conduct sensory evaluations, interpret sensory data, and use consumer research to develop new products or improve existing ones. The toolbox will also provide guidance on how to use the latest technologies and techniques to collect and analyze sensory and consumer data.
In summary, the online training toolbox provided by the InnoFoodAfrica project is a valuable resource for African enterprises and other stakeholders in the food and beverage industry. By providing training on sensory and consumer methods, the project aims to improve product development, enhance consumer satisfaction, and promote innovation in the African food and beverage industry.
Consumer Product Testing Across Countries in Africa
The consumer country profile for Africa aim to promote greater understanding of consumers in the Africa market. The purpose of this document is to provide researchers with insight when considering consumer testing of products in countries in Africa. It highlights issues and practicalities that may be important to know when planning and executing consumer product tests. Consideration is given to language issues, questionnaire design, and the practical running of tests